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Paragon

For personal trainers, online coaches and strength coaches

The free coaching app built for personal trainers

Write the session like you’d text it. Your client gets sets to log, with the demo, last week’s numbers and a rest timer.

No card and no client limit. Plus is $24.99/mo if you want your own brand on it.

Upper A
Barbell bench press 4x5 @ RPE 8
rest 2:30
Chest-supported row 3x10
Seated DB press 3x10
12:30

Type it the way you’d text it

Paragon turns your notes into sets your client can log. It reads supersets, circuits, RIR, tempo, %1RM, time and distance, attaches the demo for each of the 3,000+ exercises in the library, and takes years of old programs pasted in as they are.

4x5 @ RPE 8
Four sets of five at a target effort
3x8-10
A rep range
rest 2:30
Starts your client's rest timer
A1. / A2.
A superset, logged as a pair
3x45s
Timed sets instead of reps
Joseph Meyer · Training
+
app.paragon-strength.com/coach/clients/joseph/training

Your client opens their phone and lifts

The program they open is the one you just saved, and every weight, rep and RPE they log lands on your calendar as they train. Android clients get the app from Google Play; on iPhone it installs from the browser.

12:30
The client's Today screen: today's workout, macro rings and a reply from their coach.
TodayThe session, their macros and anything due.
12:30
The workoutThe demo plays, last time and the PR to beat sit under every lift, and the rest timer starts itself.
12:30
The client's Check-in screen: when it's due, the coach's reply and the weight trend.
Check-insWeight, photos and how the week went, with your reply.

The rest of the job

Everything a coaching business runs on, in the free plan unless it says Plus.

Programs that progress
Multi-week programs that change week to week, and 77 starter programs to copy and edit. Put each week on the calendar yourself, or let it go on a week ahead by itself.
PR detection + history
Every set logged feeds a per-exercise history with PRs picked out. Five years from now, you'll see the exact rep your client first broke 405.
Check-ins + photos
Weekly check-ins with photos, measurements, body comp, and side-by-side comparisons. One roster view shows who's checked in and who's gone quiet.
Your intake and check-in forms
Ask new clients what you need to know, and ask the same questions every week. Start from a template or from a blank page.
Messaging and group chats
One-to-one chat with push notifications and read receipts, broadcasts to everyone, and group chats you run.
Your own branded appPlus
Your logo, app name and color, your own address, your splash screen and your emails, plus a landing page to win new clients.
A coach spotting a client's bench press.

Coach the lifter, not the spreadsheet

You watch the reps. Paragon keeps the log, the numbers and the check-ins, so after a session all you do is look at how it went.

Eric Carlson lifting an Atlas stone at the Arnold, the Rogue banner behind him.
At the Arnold, 2022

Built by a coach, for every coach

I've been a trainer and coach for 16 years, competing in strength sports like strongman and powerlifting along the way. I built Paragon because the fitness apps I'd used just couldn't give me the experience I needed, as a coach or as a client. What started as something I made for my own use quickly grew into something I wanted to share with other coaches.

I've used many coaching apps over the years, and none of them met my needs or my athletes' needs. On top of that, their fees climbed quickly as I added clients or white-labeled the app. I'd had enough of paying through the nose for features that should be available to every trainer.

Paragon is for every coach, from someone programming for friends and family to the professional who makes a living from it. The coaching tools are free with no client limit.

Nobody should be kept from the tools they need to train people well.

Eric CarlsonFounder of Paragon

What it costs

The coaching app costs nothing. Plus is the one add-on.

Free
$0/ month
Unlimited clients, every coaching tool
Everything included
  • Custom intake form builder with reusable templates
  • Workout calendar + reusable program library
  • Free-text program import (paste it, it's structured)
  • Real-time check-ins, messaging, and progress photos
  • Per-exercise lift history + auto PR detection
  • Bloodwork tracking + competition prep + peak-week tools
  • Health Connect wearable sync (Android)
  • Knowledge base + recipe library
  • Native Android app + full web app
  • Email + push notifications
  • All future updates included
No card required
Optional client payments: 4% plus Stripe’s processing
Plus
$24.99/ month
or $249 a year, two months free
Everything in Free, plus:
  • Your logo, app name and color
  • Your own app address
  • Your splash screen
  • Your app's look
  • Branded emails
  • Your own landing page
  • Your own domain
  • Client video uploads
  • AI sample meals
  • AI lab and scan reading
  • Lower fee on client payments
Cancel anytime
Optional client payments: 3% plus Stripe’s processing

What the same roster costs elsewhere

At 20 clients the others cost $540 to $948 a year on monthly billing. On Paragon the app is $0.

Monthly price of each coaching app at 5, 20 and 50 clients, as of September 23, 2026
App5 clients20 clients50 clientsFree planOn top
Paragon
$0/mo
Free
$0/mo
Free
$0/mo
Free
Unlimited clients, every coaching tool
Plus $24.99/mo, optional: your branding, landing page and domain
4% of client payments you take through Paragon (3% on Plus), plus Stripe's fees
Everfit pricing page (opens in a new tab)
$19/mo
Pro
$49/mo
Pro
$95/mo
Pro
Up to 5 clients, without macro tracking or forms
Meal plan builder +$39/mo
Taking payments +$9/mo
Trainerize pricing page (opens in a new tab)
$25/mo
Pro 5
$79/mo
Pro 30
$135/mo
Pro 50
1 client
Meal plans and recipes +$20–45/mo
Taking payments +$10/mo
Branded app $169 setup
TrainHeroic pricing page (opens in a new tab)
$17.99/mo
Up to 5
$44.99/mo
Up to 25
$74.99/mo
Up to 50
No free plan (14-day trial)
Assistant coaches +$9.99/mo each
TrueCoach pricing page (opens in a new tab)
$29.98/mo
Starter
$69.98/mo
Standard
$164.98/mo
Pro
No free plan (14-day trial)
No add-ons; nutrition through MyFitnessPal
Fitr pricing page (opens in a new tab)
$19.99/mo
Up to 5
$64.99/mo
Up to 25
$114.99/mo
Up to 50
No free plan (14-day trial)
5.99% of client payments, plus Stripe's fees

Monthly billing in US dollars, from each company’s own pricing page on September 23, 2026. Fitr’s prices include sales tax; the others are before tax. Most of these apps are cheaper billed yearly, and prices change, so check their sites. Everfit, Trainerize, TrainHeroic, TrueCoach and Fitr are trademarks of their owners and are not affiliated with Paragon.

Your dashboard, screen by screen

Your day, in order

Check-ins to review, messages to answer, programs about to run out and clients who have gone quiet. Clear the list and you're done.

Overview · Apex Strength
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app.paragon-strength.com/coach
Overview: a work queue of check-ins, messages, approvals and programs running out.

Real screens from the app, on demo data.

Macros, logged against your numbers

Set protein, carbs, fat and calories per client, per day. They search a 190,000-food database or scan a barcode, and a change you make is on their phone the moment you save it.

Protein195 / 210 g
Carbs210 / 240 g
Fat58 / 70 g
12:30
The client's food log: their macros against the coach's targets and the meals logged today.
With Plus

Your logo on their home screen

Claim yourname.paragon-strength.com, add your logo and brand color, and Paragon disappears. It installs to their phone with your icon and your splash screen.

Apex Strength's app opening: a lifter seen from behind in low light, the name in tall white capitals.
Apex Strength
Strength coach
Kinetic Nutrition's app opening: a bowl of food from above under a deep green shade, the name in a serif at the top.
Kinetic Nutrition
Nutrition coach
Mara Pilates's app opening: a dancer's silhouette on a warm sky, the name in wide spaced capitals.
Mara Pilates
Pilates studio

Each one was made in Settings, Branding, Splash screen. No designer needed.

With Plus

A website that brings you clients

Build a page about your coaching in your own words, put it on your own address, and every inquiry comes straight to you.

Start from a template
Six starting pages: online coaching, an in-person gym, competition prep, general fitness, premium one-to-one and nutrition coaching. Each has its own layouts and photos to swap for yours.
Six styles, 21 kinds of section
Six page styles, your own fonts and colors, and 21 kinds of section: before-and-after photos, testimonials, packages, a timetable, FAQs, an intro video, your app in a phone and more.
Edit right on the page
Click any text and type. Drag sections into order, check the phone view, and undo anything.
Nothing half-done goes live
A template's sample testimonials never publish, and your live page doesn't change until you save.
Landing page · Apex Strength
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app.paragon-strength.com/coach/settings?section=landing
The Logbook template: online strength and physique coaching.
LogbookOnline strength and physique coaching
The Studio template: an in-person gym or studio.
StudioAn in-person gym or studio
The Poster template: competition prep and powerlifting.
PosterCompetition prep and powerlifting
The Clubhouse template: general fitness and small groups.
ClubhouseGeneral fitness and small groups
The Editorial template: premium one-to-one coaching.
EditorialPremium one-to-one coaching
The Kitchen Table template: nutrition coaching.
Kitchen TableNutrition coaching
Ridge Strength
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yourgym.com
A published coach landing page on the coach's own domain: Ridge Strength, Strength coaching on the gym floor, not through a screen, with Book your first session.
The Address card: the coach's paragon-strength.com address and their own domain, yourgym.com, marked Live.
On your own address

Every Plus coach gets yourname.paragon-strength.com. Or use a domain you already own: add a DNS record at your registrar and it goes live, with the HTTPS certificate handled for you.

The coach's Inquiries inbox: two messages from the landing page, each with Invite as a client and Mark handled.
Inquiries come to you

Every button on your page opens your contact form, so visitors ask you a question instead of hitting a sign-up screen. Each inquiry lands in your email and in your inbox. When you take them on, Invite as a client opens their invite with the name and email filled in.

Your landing page, address and domain are part of Plus ($24.99/mo), with your logo and colors on the app. Coaching on Paragon stays free either way.

Get paid in the same app

Sell your coaching as packages. Clients pay by card through Stripe and the money goes to your bank, with no add-on to switch payments on.

Monthly, yearly or one-time
Sell your coaching as packages with any mix of prices. A $0 package covers friends and family.
Paid into your own Stripe
Clients pay by card through Stripe. You're the merchant of record, so payouts, refunds and invoices are all in your Stripe dashboard.
Access follows payment
If a card fails, your client keeps the app for a grace period you choose, up to 30 days. After that it pauses until they update the card.
Clients handle their own billing
They change their card or cancel from the app. A client who cancels keeps access until the end of what they paid for.
On a $200.00 payment
Stripe
$6.10
2.9% + 30¢
Paragon
$8.00
4%
You keep
$185.90
into your bank

On Plus, Paragon’s fee is 3% instead of 4%. For coaches in the US for now. Stripe’s fee shown is its standard rate for US cards, and monthly or yearly plans also pay Stripe Billing’s 0.7%. Stripe takes its fees from your Stripe account. As the merchant of record you handle sales tax, and you can turn on Stripe Tax in your own Stripe account. Coaching on Paragon is free whether or not you take payments through it.

Payments · Apex Strength
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app.paragon-strength.com/coach/payments
The coach's Payments page: Paragon's 4% (3% with Plus) and Stripe's fee, Stripe payouts connected, this month's revenue and the coach's packages.
What the client sees: their coach's Online coaching plan at $200 a month and a Subscribe with Stripe button.

What it connects to

Android
Health Connect
With a client's permission, their steps, distance, active calories and workouts come in from the apps they already use, and show on their Health tab for you.
Payments
Stripe
Clients pay by card through Stripe, and Stripe pays you out to your bank.
Nutrition
Food database and barcode scanner
Clients search the food database or scan a barcode to log packaged food.
Training
Exercise demo library
Demo videos attach themselves when you write a workout.
Reminders
Phone notifications
Workout and check-in reminders arrive on your clients' phones.
Your data
Export anytime
Download your roster and your clients' records as CSV or JSON.

How client data is kept

Each client sees only their own data
Database rules on every table mean a client reaches only their own records, and you reach only your clients.
Photos stay private
Check-in photos, documents and reports sit in private storage and open through links that expire after an hour.
Card numbers never touch Paragon
Clients enter card details with Stripe directly. We never see full card numbers.
Names stay out of the AI
AI features refer to a client as "the client", and the AI provider does not train on what it is sent.
No ads, no selling data
We never sell your clients' information or use it for advertising, and there are no ad pixels in the app.
Their records are theirs
Clients can export everything they've logged, or delete their account, from Settings at any time.

The full details are in our privacy policy.

Questions coaches ask

Nope. The app is free for coaches: unlimited clients, every coaching tool, no card required. You only add a card if you upgrade to Plus.

Start free today

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